Price for profit
Margin and markup are easy to confuse, and mixing them up can quietly erase your profit. Margin is profit as a share of the selling price; markup is profit as a share of the cost. A 50% markup is only a 33% margin.
Enter your cost and price to see both, or switch modes to find the price that gives a target margin or a chosen markup. Add a quantity to see total revenue and profit — handy for Amazon, Etsy and Shopify sellers, restaurants and service businesses.
How to calculate profit margin
- 1
Choose the calculation
Margin from a price, price for a margin, or price from a markup.
- 2
Enter the cost per item
Everything it costs you to make or buy it.
- 3
Enter the price or target
Selling price, target margin % or markup %.
- 4
Add a quantity (optional)
For total revenue and profit.
Key features
Margin and markup together
Side by side, so you never confuse them.
Target-margin pricing
Price = cost ÷ (1 − margin).
Totals
Revenue and profit for any quantity.
Any currency
Dollars by default.
Common uses
- E-commerce sellers: Price products after marketplace and payment fees.
- Freelancers and agencies: Quote projects with a healthy margin.
- Wholesale: Check markup on bulk orders.
Tips and good to know
- For online sales, include marketplace fees, shipping, payment processing and returns in your cost.
- Prices here are before sales tax; add tax with the Sales Tax Calculator.