Understand a page's links
Links shape how search engines discover pages and share authority. Enter a URL to list every link with its anchor text, whether it's internal or external, and its rel value — follow, nofollow, sponsored or ugc.
Summary stats show totals, the external domains the page links to most, links with empty anchor text, and links that open in a new tab without rel="noopener". Filter the table and export it to CSV.
How to analyze a page's links
- 1
Enter the URL
Your page or a competitor's.
- 2
Review the summary
Internal, external and nofollow counts.
- 3
Filter the table
Focus on the link type you need.
Key features
rel attribute breakdown
Follow, nofollow, sponsored and UGC.
Anchor text list
Spot vague “click here” links.
Top external domains
Who the page links to.
CSV export
For audits and reports.
Common uses
- Internal linking: Check that key pages get links.
- Affiliate compliance: Confirm paid links use rel=sponsored.
- Competitor research: See who a page links out to.
Tips and good to know
- Descriptive anchor text such as “mortgage calculator” helps search engines more than “click here”.
- To find dead links on the same page, run the Broken Link Checker.
Frequently asked questions
What is a nofollow link?
A link with rel="nofollow" asks search engines not to pass ranking credit. Google treats nofollow, sponsored and ugc as hints.
When should I use rel="sponsored"?
For paid placements, affiliate links and other links you were compensated for, as Google requires.
How many links should a page have?
There's no fixed limit. Include the links that genuinely help readers and make sure important pages are linked internally.