A URL slug is the human-readable part of a URL that appears after the domain name and identifies a specific page. For example, in the URL 'https://example.com/blog/how-to-make-coffee', the slug is 'how-to-make-coffee'. Good slugs are short, descriptive, lowercase, and use hyphens instead of spaces.

How do I convert text to a URL slug?

Enter your page title or any text into the input field above and the tool instantly generates an SEO-friendly URL slug. It converts the text to lowercase, replaces spaces with hyphens, removes special characters and accents, and eliminates consecutive hyphens — all following URL best practices.

What characters are allowed in a URL slug?

SEO-friendly URL slugs should contain only lowercase letters (a-z), numbers (0-9), and hyphens (-). Spaces, underscores, apostrophes, commas, parentheses, and special characters should be removed or converted. Accented characters (é, ü, ñ) should be transliterated to their ASCII equivalents (e, u, n).

Should URL slugs use hyphens or underscores?

Google officially recommends hyphens (-) over underscores (_) in URL slugs. Google treats hyphens as word separators (so 'seo-tips' is read as two separate words 'seo' and 'tips'), whereas underscores are not treated as separators ('seo_tips' is read as one word 'seotips'). Always use hyphens in URLs for better SEO.

How long should a URL slug be?

Keep URL slugs short and focused — ideally 3-5 words. Remove stop words like 'a', 'an', 'the', 'and', 'or', 'but', 'is', 'are', 'was'. A slug like 'best-seo-tools' is better than 'the-best-seo-tools-for-your-website-in-2024'. Shorter, keyword-focused slugs are preferred by both users and search engines.

Can I generate slugs for WordPress, Shopify, or other platforms?

Yes — the generated slugs are compatible with all major CMS platforms including WordPress, Shopify, Wix, Ghost, Squarespace, Hugo, Jekyll, and any custom web application. Simply copy the generated slug and paste it into the URL/slug field of your CMS editor.

Text to URL Slug

Free online Text to URL Slug. Simple, fast, and secure tool running in your browser.

Free Text to URL Slug Generator

Our Text to URL Slug Generator is a free online tool that instantly converts any title, heading, or phrase into a clean, SEO-friendly URL slug. It automatically converts text to lowercase, replaces spaces with hyphens, removes special characters, and strips stop words — producing the perfect slug for your blog posts, product pages, and web pages.

Well-crafted URL slugs are a key on-page SEO factor. Search engines use URL structure as a relevance signal, and users judge page content by the URL before clicking. This tool ensures every URL you publish is clean, readable, and optimized for search engines.

What the Slug Generator Does

Input	Operation	Output
Hello World	Lowercase + spaces to hyphens	hello-world
The Best SEO Tips!	Remove stop words + special chars	best-seo-tips
Café au Lait	Transliterate accents	cafe-au-lait
C++ Programming Guide	Remove special characters	c-programming-guide
How to Bake Bread	Collapse multiple spaces	how-to-bake-bread

URL Slug Best Practices for SEO

✓

Use your target keyword

Include the primary keyword you want to rank for in the slug. Example: /best-free-seo-tools rather than /page-123.

✓

Keep slugs short and descriptive

Aim for 3-5 words. Shorter slugs are easier to share, remember, and display properly in search results.

✗

Avoid changing slugs after publishing

Changing a slug breaks existing inbound links and loses accumulated SEO authority. Always set the right slug before publishing.

✗

Avoid dates in slugs (usually)

URLs like /2021/01/article-title make evergreen content look outdated. Omit dates unless the content is genuinely time-specific.

View all tools →

Text to URL Slug

Free Text to URL Slug Generator

What the Slug Generator Does

URL Slug Best Practices for SEO

Related Tools